Video Cover Letter Script Types

Last year, I applied for the job I now have (and love!): the Account Management role at ZeroCater . The position seemed like a perfect fit, and I couldn't send in my resume quickly enough.

However, part of the application process included submitting a video, which was a very first in my job search adventures. It was surprisingly difficult to figure out how to make an entertaining 3-minute video of me talking—it was awkward, and I didn't really want to do it. But I forged ahead, spent a weekend making the video, sent in my application, and ended up landing the job.

Now, seven months later, I’m involved in the interviewing and hiring process at ZeroCater HQ, which includes watching applicant videos. From this side of things, I certainly see their value and understand their rise in popularity. We receive hundreds of resumes every month, and a video allows us to get a more dynamic sense of someone than the written word allows. It's difficult to get a feel for someone’s personality and creativity from a stack of resumes and cover letters—which are meant to be standardized—whereas videos bring our applicants off the page and give a more holistic picture of why they're great.

If you find yourself faced with the task of making an application video, fear not! The wonderful part about a video application is the level of control it enables. If a take doesn't go well, you can erase it. If you make a joke and immediately realize that it was severely less funny than you'd hoped, you can take it back! It's an interview minus the mishaps and subsequent facepalms, and the chance to make an awesome first impression with the added ability to take as much time as necessary to get it right.

On that note, here are a few tips to help you make a 5-star application video.

1. Plan Before You Film

Think about how you'd like to respond to the given prompt, and consider what video format works best for you. Are you comfortable talking to the camera on your computer or phone, or would it be easier to have a friend “interview” you? Or, how about a slideshow with a voiceover , using Story Wheel ? All of these things are options, so be creative and choose something that feels natural to you.

2. Don’t Recite Your Resume

Instead of listing past roles and responsibilities, take the opportunity to share an experience or quality about yourself that has particular relevance to the position but that might not shine through on your resume. For example, one of our applicants listed “bike trip leader” in the “Special Skills” section at the bottom of her resume. Her video focused on this part of her background and, through photos and stories, showed us that she’s an energetic leader who’s able to build community over a shared experience. It was exactly what we were looking for—and she works here now.

3. Work From a Script (But Avoid Reading Directly From It)

Once you’ve finalized what exactly you want to cover, plan the main points you'd like to convey and jot down clear ways to say them. Writing your ideas ahead of time encourages intention and clarity—and helps eliminate run-on sentences and excessive “ums” and “likes.”

4. Make Sure Your Video is Clear and Audible

We want to see you and hear what you have to say! Reduce background noise, choose a well-lit setting, and avoid having the camera pointing up your nose. These things sound obvious, but believe me, they go a long way.

5. Shoot Several Takes if Necessary

The beauty of an application video is that you don't have to settle on a bad take. If the neighbor's dog is barking incessantly in the background or you get off track, do it again. In my case, I couldn't figure out how to sign off in a way that seemed natural. Was I supposed to say “bye?” Just stop talking? After a few takes, I found a smile and wave that didn't make me look insane.

6. Watch Your Own Video

Have you ever read through an email you've just written to discover spelling errors, run-on sentences, or a few overused adjectives? I know I have. You should watch your video for the same reason: catching those silly mistakes. Consider having a friend check it out too—a fresh set of eyes can help notice mistakes or idiosyncrasies that you may have overlooked.

7. Edit What You Make

Programs like iMovie , Final Cut Pro , and Movie Maker are intuitive and easy to use, and there are plenty of free video editing programs to try. You don't have to be a seasoned editor to make small changes that go a long way. If you can't figure something out, there are a myriad of YouTube tutorials to show you how.

I can't speak for all employers, but as far as our team is concerned, we aren't looking for the most well-written monologue or the highest production quality in our applicants' videos. We're looking for personality, creativity, intelligence, and effort. A video is an extra opportunity to show a company why you really would be an excellent addition to their team, so have fun and take advantage of it.

Want a gig at ZeroCater? Check out these open positions !

Photo of man on laptop courtesy of Shutterstock .

5 of the World's Most Creative Video Resumes

Like everything in cyberspace, video resumes will last forever on the Internet, so they should be produced with the utmost care, professionalism, and preparation. Even though a video may seem like a sufficient representation of your talents and experience, it is not a substitute for a perfectly written resume and cover letter. If done well, however, it may be what lands you the job of your dreams. Here are five examples of creative, personalized video resumes from job seekers.

Theo Ramsey’s Big Band Resume

Theo Ramsey has managed to incorporate a lot of elements in one, brief presentation. Aside from maintaining a genuine character throughout his video, Ramsey showcases his talents right up front. By combining still photography, music, and recorded interviews, he has produced a dynamic way to present himself to potential employers. One of the most interesting elements, however, is the inclusion of references. Though it’s not recommended to list one’s references on the actual written resume, when done carefully, outside sources in a video resume can add credibility. 

Erin Vondrak’s Singalong Resume

Erin Vondrak is dying to work for Valve, a company that creates video games—so she figured she’d have a little fun with her application by creating an animated video, complete with an original song about her skills and passion for working in the video game industry. Know your audience: While this type of approach likely wouldn’t go over well at a law firm, video game developers generally don’t take themselves too seriously and may appreciate a bit of humor.

Saji Nair’s Well-Traveled Resume

Be attentive to aesthetics and presentation. Saji Nair’s video is a great example of someone who uses her public speaking skills to her advantage. Her delivery is well-rehearsed without filler words (e.g. “um,” “so,” “like,” etc.), and it doesn’t appear as though she is fixated on a teleprompter. You should be familiar with your own strengths and professional background, so have it memorized (and this doesn’t mean “canned”)! Use natural language and leave some room for improvisation. Lastly, invest in quality. No shaky cameras, poor sound quality, or cheesy backdrops, please. Keep it sophisticated.

Devina Deascal’s Fashionista Resume

Deascal’s video manages to accomplish something very important— after a terse three minutes, we have a solid grasp of her experience, skills, passions, and education. Artistic camera angles keep attention trained on her the entire time. She also plays to her audience: the fashion industry. By performing multiple wardrobe changes throughout this video, she has become her own, living portfolio.

Matthew Epstein’s Google Plea

This video may be slightly controversial in its use of tongue-in-cheek jokes and monologue, but it is one of the most entertaining video resumes out there. Epstein solicits a few chuckles while keeping the material appropriate. He has fun with his presentation, showing he’s confident and willing to take risks. That said, a video like this would not be well received by every audience. The corporate world may be wary to hire someone who threatens not to wear pants to work. Epstein did get hired, though, and works at a start-up company in San Francisco where his imagination and wit are undoubtedly put to good use. 

You can now order your very own video resume here:

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